Well, it didn’t exactly happen that quickly. I won’t get into the sappy details of how we met, didn’t talk for a year and met again at a party (there was a whole thing about a lava lamp). That’s a story for another time.
Fast forward about a year and a half since THE party and we’re graduating college. After (sadly) realizing that there wasn’t enough work in our beloved Savannah, GA we looked at each other and said, “The world is our oyster, so where do we want to go?”. We tossed around some cities – New York, Chicago, Boulder – but none really got our hearts beating until we talked about Portland. We knew we wanted to be in a creative, open-minded city (we had also been watching a LOT of Portlandia) and thought it would be a perfect fit.
So the Florida girl and the Arizona girl decided to pack up and move to the Pacific Northwest, a place where it’s flannel weather just about every day. Have you ever seen a Jetta pull a trailer? We hadn’t either until we were about to hit the road. We drove across the country in about a week (in separate cars, ugh) with our furbaby Chet to Portland, OR. We absolutely fell in love with the city – the culture, the people, the scenery. We did the freelance thing and adventured till our feet were blistered and there was no film left in our cameras.
We had always talked about opening our own design studio but it was always something we envisioned happening later down the line. Five or so years down the line – but that’s life, you think you have a plan then WHAM! Your lease is about to be up, you haven’t found that job that lights your soul on fire, and you wonder, “Why the hell not?” So we had a heart-to-heart and figured out what each of us needed and how we could start that dream business of ours a bit ahead of schedule.
That’s how we got to embarking on our second cross-country road trip but this time we had a *slightly* more thought out plan than the last time. We didn’t pull a trailer with a Jetta so we were already lightyears ahead of our last trek. So the Florida girl was back home in the Sunshine State and the Arizona girl was happy to be in the sunshine again.
We decided we were going to do the damn thing because why the hell not? If we can help you craft that dream business, launch that new site, create that thing you’ve been wanting to for ages by doing the things that set our souls on fire, we’ll be damned if we’re not gonna try.
EF.IT was created out of a passion for creating and a love for helping others grow. We also took advantage of the fact that our initials put together make a fun lil’ phrase. So just say EF.IT and let’s create some magic!